Eccellenze del Sud is a concept that gradually came to life as part of the ambitious Terronian Project, it firstly began as an award, as a symbol recognising notable people who have brought pride to the South as well as the unsung heroes working every day to develop and improve their local regions. In a few short years Eccellenze del Sud has become a brand that unites high-quality businesses and enjoys prestigious collaborations in its own right. The Eccellenze del Sud award was accompanied by a series of events and initiatives that raised its profile over time. The award began in 2012 during the Terronian Festival and later returned for the events programme “Le Eccellenze dei Sensi” (the excellence of the senses) and initiatives such as “Il Gran Gusto del Sud” (the taste of the South), “Serata al Chjostro coi Fritti d’Autore” (A night at Il Chjostro with the master deep-fry), “Raccontami… Napoli narrata dalle sue eccellenze” (Tell me… Naples narrated by its excellences) and “Eccellenze at the Villa by Moonlight“.
A strong sense of unity and teamwork has long been a distinctive element of Shara’s character. She identified collaboration between people and between diverse business initiatives as the key to face the challenges of globalisation and technological innovation through projects that shine a light on southern specialties. In spring-summer 2015 she created the business network “Eccellenze del Sud” based on her conviction that “networking makes it possible to achieve goals”.